Obama Meets C.E.O.’s as Fiscal Reckoning Nears


Luke Sharrett for The New York Times


Ursula M. Burns, chief of Xerox, said the president discussed few specifics of a potential agreement but emphasized that “we cannot go over the fiscal cliff.”







WASHINGTON — President Obama extended an olive branch to business leaders Wednesday, seeking their support as he prepared to negotiate with Congressional Republicans over the fiscal impasse in Washington.




If Congress and the president cannot reach a deal to reduce the deficit by January, more than $600 billion in tax increases and spending cuts will go into effect immediately — a prospect many chief executives and others warn could tip the economy back into recession.


Even so, Mr. Obama has some fence-mending to do before he can count on any serious backing from the business community.


“The president brought up that he hadn’t always had the best relationship with business, and he didn’t think he deserved that, but he understood that’s where things were and wanted it to be better,” said David M. Cote, chief executive of Honeywell. He was one of a dozen corporate leaders invited to meet Mr. Obama at the White House for 90 minutes Wednesday afternoon, after the president’s first news conference since the election.


While Mr. Obama did not present a detailed plan at Wednesday’s meeting or reveal what he would propose in terms of new corporate taxes, he strongly reiterated that he would not allow tax cuts for the middle class to expire. The president, according to attendees and aides, said he was committed to a balanced approach of reductions in entitlements and other government spending and increases in revenue.


With time running out, many people expect the president and Republican leaders in Congress to come up with a short-term compromise that prevents the full slate of tax increases and spending cuts from hitting in January. That would give both sides more time to come up with a far-reaching deal on entitlement spending, even as they work on a broad tax overhaul later next year.


One corporate official briefed on the meeting said that the chief executives came away with a sense that Mr. Obama was poised to present a more formal proposal in the next few days, but that he did not press them for support on particular policies. “It was more of a back and forth,” he said.


The chief executives from some of the country’s biggest and best-known companies, including Procter & Gamble and I.B.M., were not unified on everything, according to one who was interviewed after the meeting.


Many of the executives who described the meeting would speak only on condition of anonymity.


The outreach to business comes as both the White House and corporate America maneuver ahead of the year-end deadline, as well as the beginning of Mr. Obama’s second term. Many executives were put off by what they saw as antibusiness rhetoric coming from the White House in his first term, and many also oppose tax increases on the rich that Mr. Obama favors but would hit them personally.


Both sides have plenty to gain from a better relationship. Business leaders want to buffer their image after the recession and the financial crisis, while Mr. Obama would gain valuable leverage if he could persuade even a few chief executives to come out in favor of higher taxes on people with incomes over $250,000.


Lloyd C. Blankfein, chief executive of Goldman Sachs, publicly endorsed higher tax rates in an opinion article published in The Wall Street Journal on Wednesday.


“I believe that tax increases, especially for the wealthiest, are appropriate, but only if they are joined by serious cuts in discretionary spending and entitlements,” he wrote.


While Mr. Blankfein and other Wall Street leaders have been speaking out about the dangers of the fiscal impasse, only one executive from the financial services industry, Kenneth I. Chenault of American Express, was at Wednesday’s meeting.


Afterward, the corporate leaders seemed pleased with the tone of the meeting but cautious about the prospect of finding common ground with the White House on the budget choices facing Congress and the president.


“I’d say everybody came away feeling pretty good about the whole discussion,” Mr. Cote said. “Now, all of us are C.E.O.’s, so we’ve learned not to confuse words with results. And that’s what we still need to see.”


Ursula M. Burns, chief executive of Xerox, who was also at the meeting, said afterward that it was clear that “we’re going to have to work through some sticking points.” But while “we didn’t get into too many specifics,” she said, it was also made clear that “we cannot go over the fiscal cliff.”


Ms. Burns’s comments about the potentially dire consequences of the fiscal impasse echoed those of other chief executives, including many in the Business Roundtable, which began an ad campaign Tuesday calling on lawmakers to resolve the issue quickly. The Campaign to Fix the Debt, a new group with a $40 million budget and the support of many Fortune 500 chiefs, began its own ad campaign on Monday.


Michael T. Duke, chief executive of Wal-Mart Stores, warned in a statement after the meeting that “before the end of the year, Washington needs to find an agreement to avoid the fiscal cliff.” He said Walmart customers “are working hard to adapt to the ‘new normal,’ but their confidence is still very fragile. They are shopping for Christmas now, and they don’t need uncertainty over a tax increase.”


 


Helene Cooper reported from Washington and Nelson D. Schwartz from New York. Jackie Calmes contributed reporting from Washington.



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FHA gives those who defaulted on homes another chance









After two foreclosures and two bankruptcies, Hermes Maldonado is as surprised as anyone that he's getting a third shot at homeownership.

The 61-year-old machine operator at a plastics factory bought a $170,000 house in Moreno Valley this summer that boasts laminate-wood floors and squeaky clean appliances. He got the four-bedroom, two-story house despite a pockmarked credit history.

The last time he owned a home, Maldonado refinanced four times and took on a second mortgage. He put a Cadillac and Mercedes-Benz C300W in the driveway and racked up about $45,000 in credit card bills and other debts. His debt-fueled lifestyle ended only when he was forced into bankruptcy.





His reentry into homeownership three years later came courtesy of the Federal Housing Administration. The agency has become a major source of cash for so-called rebound buyers — a burgeoning crop of homeowners with past defaults who otherwise would be shut out of the market.

"After everything that happened, thank God I was able to buy another house," Maldonado said in Spanish. "Now, it's good because the interest rates are low and there are lots of homes."

The FHA, which backs nearly 8 million loans, is helping rebound buyers recapture the American dream, boosting the housing market in the process. But that's touched off a fierce debate about the financial and ethical wisdom of bankrolling borrowers who contributed to the last housing bubble — and the potential cost to taxpayers.

The agency has suffered deepening losses in the last three years that have put it under enormous scrutiny.

Created during the Great Depression to revive the devastated housing market, the FHA doesn't originate loans. It guarantees mortgages made by banks in exchange for insurance premiums. The agency now insures more than $1 trillion worth of homes. This year it has backed roughly 14% of all mortgage originations, according to the trade publication Inside Mortgage Finance.

Critics worry that the FHA is foolishly allowing marginal buyers to get loans just three years after foreclosure with as little as 3.5% down. What's more, the agency doesn't even track how many rebound borrowers it backs.

Exactly how much money is hemorrhaging from the agency could be revealed Thursday, when the agency files a self-evaluation report to Congress. Analysts say the FHA could request a bailout from the U.S. Treasury for the first time in its history.

What's unclear is how much money the agency needs to stay afloat. The Housing and Urban Development Department, however, projects $13 billion might be needed.

"It looks uglier and uglier for the FHA," said Anthony Yezer, a George Washington University economics professor.

At a minimum, the experiences of Maldonado and other rebound borrowers illustrate how fast the financial errors of the boom are being wiped clean by government policy that is eager to give the housing market a boost.

"If somebody goes through foreclosure or bankruptcy, or whatever, you don't allow them to jump back into the housing market as quickly as three years," said Guy Cecala, publisher of Inside Mortgage Finance. "Aren't you setting yourself up for future losses ... if you make those loans to the same high-risk borrowers?"

Proponents say rebound lending is essential to the economy. This group has emerged as an unexpected source of strength for housing this year, particularly in badly scarred areas such as the Inland Empire.

Besides, advocates argue, giving people a second chance — or even a third chance — is as deeply ingrained in American culture as buying a home itself.

"It's happening quite a bit," said Doug Shepherd, owner of Shepherd Realty Group in Riverside. "It is something that is an important part of the coming market."

Home builders and real estate agents are capitalizing on this market.

Some even keep files on former homeowners who will become eligible to apply for new loans once past transgressions are cleared from their credit reports.

Greg McGuff, the Inland Empire division president for home builder Lennar Corp., said roughly 1 in 5 buyers in his region had either a previous short sale or a foreclosure. Many of them are eager to own again and often recognize the opportunity that declining prices and low-interest mortgage rates provide.





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Still on the Lam, John McAfee Says He's Now In Disguise



It doesn’t sound like much of a disguise, but John McAfee is doing his best to change his appearance as he continues to evade the police in Belize.


In a case that seems to get more bizarre by the day, the 67-year-old has continued to call me with semi-hourly updates. The latest disclosure: He claims to have dyed his hair, eyebrows, beard, and mustache jet black.


“I have modified my appearance in a radical fashion,” McAfee said, “I’ll probably look like a murderer, unfortunately.”


The American antivirus pioneer is wanted for questioning in connection with the murder of Gregory Faull, 52, an American expatriate and neighbor of McAfee’s. They both have beachside properties on the island of Ambergris Caye, about 20 miles off the Belize coast. Faull was found dead, face up in a pool of blood, in his villa Sunday morning, shot once in the back of the head. Faull had complained about the barking of McAfee’s dogs — McAfee kept 11 at his beachside compound — and four of those dogs were poisoned Friday night.


When police arrived at McAfee’s property Sunday afternoon to question him, McAfee hid, he says, burying himself in sand and covering his head with a cardboard box. He says he spent 18 hours hiding on his property before slipping away.


He has been running ever since, he says, riding in boats, huddling on the floorboards of taxis, sleeping in a bed that he said was infested with lice.


Since going into hiding, McAfee has repeatedly denied that he had anything to do with Faull’s death. He says that he does not want to give himself up to authorities because he is afraid they will torture or kill him.


He’s convinced that, while he’s away from his compound, the police will plant incriminating evidence unrelated to Faull’s murder. “The police have been to my house seven times,” he said. “I expect them to uncover a cache of fully automatic weapons, four tons of cocaine. Maybe a Soviet submarine.”


The authorities, meanwhile appear to be trying to put pressure on McAfee by arresting friends and associates, according to two sources (who are not McAfee). Since Sunday, police have detained one of McAfee’s bodyguards, William Mulligan; his groundskeeper, Cassian Chavaria; and a local taxi driver, Cesar Trapp.


McAfee said he is outraged by the detentions: “This is exactly what happened to Soviet dissidents when Stalin took power. If they could not catch the man himself, they rounded up all of his friends.”


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Accuser recants sex claims against Elmo puppeteer: report
















LOS ANGELES (Reuters) – The man who claimed he had underage sex with the puppeteer behind “Sesame Street” character Elmo recanted his claims on Tuesday, U.S. media reported.


The unnamed man, now 23, had claimed that Elmo puppeteer Kevin Clash had a sexual relationship with him when the accuser was 16 years old, potentially engulfing one of the biggest childhood brands in an underage sex scandal.













“He wants it to be known that his sexual relationship with Mr. Clash was an adult consensual relationship,” the law firm Andreozzi and Associates, who represent the man, told U.S. media outlets in a statement.


Clash, 52, who had denied the allegations, said in a statement obtained by Reuters on Tuesday: “I am relieved that this painful allegation has been put to rest. I will not discuss it further.”


New York-based Sesame Workshop said on Monday that its own inquiry had concluded that the claims of underage sexual conduct against Clash were unsubstantiated.


“We are pleased that this matter has been brought to a close, and we are happy that Kevin can move on from this unfortunate episode,” Sesame Workshop said in a statement on Tuesday.


Clash, 52, the voice of Elmo for nearly three decades, had acknowledged a past relationship with his accuser but said on Monday the pair were both consenting adults at the time. He termed the allegations “false and defamatory.”


“I am a gay man. I have never been ashamed of this or tried to hide it,” Clash said on Monday, saying he was taking a break from the TV show to deal with the situation.


Sesame Workshop said the allegations involving Clash came to its attention in June when the accuser first contacted the company by email. A company executive said it had found “absolutely no evidence that the allegations were true.”


The Elmo character debuted on “Sesame Street” in 1979. While Clash was the third performer to animate the child-like shaggy red monster, Sesame Workshop credits him with turning Elmo into the international sensation he became.


(Reporting By Eric Kelsey and Piya Sinha-Roy, editing by Jill Serjeant and Cynthia Johnston)


TV News Headlines – Yahoo! News



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Lance Armstrong Cuts Officials Ties With His Livestrong Charity


In the wake of being stripped of his seven Tour de France titles for doping, Lance Armstrong last week cut all official ties with Livestrong, the charity he founded 15 years ago while he was treated for testicular cancer.


On Nov. 4, he resigned from the organization’s board of directors; he had previously stepped down as the chairman of the board Oct. 17. He has distanced himself from the charity to try to protect it from any damage caused by his doping controversy, the new board chairman, Jeff Garvey, said in a statement.


“Lance Armstrong was instrumental in changing the way the world views people affected by cancer,” Garvey said. “His devotion to serving survivors is unparalleled, and for 15 years, he committed himself to that cause with all his heart.”


Garvey said that the Armstrong family had donated nearly $7 million to the foundation and that the organization under Armstrong had raised close to $500 million to serve cancer survivors.


Last month, the United States Anti-Doping Agency made public its evidence in its doping case against Armstrong, saying he had doped and encouraged his teammates to dope so they could help him win races. He was subsequently barred from Olympic sports for life and was stripped of all the cycling titles he won from August 1998 on.


Since then, Armstrong has spent several weeks in Hawaii, out of the public eye. On Saturday, though, he posted a photograph on Twitter showing him at home in Austin, Tex. He is lounging on a couch with his seven yellow Tour jerseys framed on the wall in the background.


In the post, he said, “Back in Austin and just layin’ around.” The photograph had more than 400,000 page views as of Monday evening, with many people posting negative comments on the page.


“Lance, you have no moral conscious and it’s obvious many of your followers don’t either,” said one person who went by the Twitter handle “irobot,” who also posted that Armstrong needed “professional help.”


A person posting under the name “Aumann” said: “An art thief enjoying all his da Vincis.”


Other people posted words of support, including many who said they still thought Armstrong was the top cyclist in history.


“TomShelton” said of Armstrong’s seven Tour titles, “You earned all 7 of them no matter what is being said about you!”


This article has been revised to reflect the following correction:

Correction: November 13, 2012

An earlier version of this article misstated Jeff Garvey’s estimate of the sum the Livestrong charity had raised to serve cancer survivors. It was close to $500 million, not close to $300 million.



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Secret donation hindered campaigns, GOP advisors say









SACRAMENTO — An $11-million campaign donation that was secretly routed through an obscure Arizona group might have hurt the conservative effort in California on election day more than it helped, Republican operatives say.

The money went to oppose Gov. Jerry Brown's tax hikes, Proposition 30, and push a ballot measure to curb unions' political fundraising, Proposition 32. Voters approved the governor's tax plan and rejected the proposal to reduce labor's influence in California politics.

Some people behind the conservative campaigns now have second thoughts about the money's effect.





"At the end of the day, it was a significant distraction that took us off our campaign message," said Beth Miller, a spokeswoman for the Small Business Action Committee, which received the controversial $11 million.

Brown attacked the donation during many of his stump speeches, accusing "shadowy forces" of trying to undermine California's schools. If his tax plan failed, nearly $6 billion would have been cut from the budget, mostly from public schools.

Members of Brown's campaign team said the donation was something of a political gift. "They gave us the issue while hitting us in the nose," said Sean Clegg, a campaign advisor.

The furor over the money became one of the most closely watched sideshows in the final days before the Nov. 6 election.

State authorities sued the Arizona group, Americans for Responsible Leadership. The nonprofit group eventually named its contributors, but the mystery only deepened — the contributors were identified only as other nonprofits, which keep their donors secret.

Aaron McLear, a Republican strategist who worked against the tax plan, said Brown was successful in turning the controversy into a campaign issue.

"He was able to create a bigger boogeyman than Sacramento politicians, which is hard to do," he said.

Despite the $11-million cash infusion, conservatives still didn't have the money to match the Democrats and labor unions. Brown's campaign outspent its opponents, and unions flooded the airwaves to help sink Proposition 32.

Americans for Responsible Leadership did not admit any wrongdoing when it disclosed its contributors as other nonprofits. One of them, also located in Arizona, has been tied to Charles and David Koch, billionaire energy executives and Republican donors.

California officials are pushing forward with an investigation into who gave the money and are considering civil and criminal penalties for what they called "campaign money laundering."

"It ain't over," state Atty. Gen. Kamala Harris said in a recent speech. "It wasn't over on election day and we're going to keep pushing it through."

chris.megerian@latimes.com

Times staff writer Ken Bensinger contributed to this report.





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7-Elevens Get Crowded as ShopRunner Launches E-Commerce Lockers



The 7-Eleven is starting to get a little crowded. In August, we reported that Amazon was installing lockers in the ubiquitous convenience stores where customers could have their orders delivered. Instead of waiting at home or at the office, you simply go by 7-Eleven and pick your package up.


And now, Amazon adversary ShopRunner announced it too is testing lockers in its home city of Philadelphia. One hundred such lockers, called PickUpPoints, will inhabit Toys”R”Us stores, a local chain called Ollys Shoes, and 7-Eleven. Of the three, 7-Eleven makes the most sense: It’s always open, which means you can pick up your package whenever works best for you. Amazon’s lockers are self-serve; you enter a PIN on a touchscreen, and the door to your order pops open. For ShopRunner pickups, you show a bar code on your smartphone to the clerk, who retrieves the package from the locker.


Led by former Yahoo CEO Scott Thompson, ShopRunner is a subscription-based service that offers members free two-day shipping from more than 60 retailers, as well as free returns. Stores on ShopRunner’s roster include Toys”R”Us, American Eagle Outfitters, PetSmart, and Calvin Klein.


At $79 per year, ShopRunner is taking obvious aim at Amazon’s identically priced Prime program, which also offers free two-day shipping. Smaller retailers who don’t want to invest in their own complex infrastructure to compete with Prime are turning to ShopRunner to handle the logistics of cheap, speedy delivery. ShopRunner’s lockers give those retailers yet more e-commerce infrastructure — ironically, in the form of a physical presence in brick-and-mortar stores.


Amazon’s lockers are striking because they’re the most visible step the world’s biggest e-commerce retailer has taken so far toward a physical presence that consumers are meant to see. ShopRunner’s lockers are striking because so many of the retailers represented by ShopRunner are themselves traditional offline stores. Their physical, non-virtual presence in malls across the country is still the core of what they do. Yet to compete in e-commerce, they now appear to need more than a website and a mobile app. They need little outposts in the backs of 7-Elevens to vie for the attention and dollars of shoppers who more than ever can expect to get what they want, when they want, where they want — and the shipping is free.


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Storm volunteers mingle with stars at Glamour fest
















NEW YORK (AP) — Sandra Kyong Bradbury was star struck. She had just spied Supreme Court Justice Ruth Bader Ginsburg a few feet away.


“How can you top that?” asked Bradbury, a New York City neonatal nurse who had helped evacuate infants from a hospital that lost power during the height of Superstorm Sandy. She was amazed that she was being honored at the same event as a Supreme Court justice — the annual Glamour Women of the Year awards, where stars of film, TV, fashion and sports share the stage with lesser-known women who have equally impressive achievements to their name.













Few events bring together such an eclectic group of honorees, not to mention presenters. At the Carnegie Hall ceremony Monday night, HBO star Lena Dunham, creator of “Girls” and a heroine to a younger generation, was introduced by Chelsea Handler and paid tribute in her speech to Nora Ephron, who died earlier this year. Ethel Kennedy was praised by her daughter, Rory, who has made a film about her famous mother. Olympic gymnast Gabby Douglas, 17, was honored along with swimming phenom Missy Franklin, also 17, and other Olympic athletes, introduced by singer Mary J. Blige and serenaded by American Idol winner Phillip Phillips. Singer-actress Selena Gomez was lauded by her friend, the actor Ethan Hawke.


But the most moving moments of the Glamour awards, now in their 22nd year, are often those involving people of whom the audience hasn’t heard. This year, the most touching moment came when one honoree, Pakistani activist and filmmaker Sharmeen Obaid-Chinoy, brought onstage a woman who’d been the victim of an acid attack in her native Pakistan. Obaid-Chinoy won this year’s documentary short Oscar for a film about disfiguring acid attacks on Pakistani women by the men in their lives.


The evening carried reminders of Superstorm Sandy, with Newark, N.J. Mayor Cory Booker introducing some 20 women who’d been heavily involved in storm relief work. “They held us together when Sandy tried to blow us apart,” Booker said. The women worked for organizations like the American Red Cross, but also smaller volunteer groups like Jersey City Sandy Recovery, an impromptu group formed by three women in Jersey City, N.J., who wanted a way to help storm-ravaged communities.


Singer-rapper Pharrell Williams introduced one of his favorite architects, the Iraqi-born Zaha Hadid, 62, who designed the aquatic center for the London Olympics and is now at work on 43 projects around the world.


Activist Erin Merryn was honored for her work increasing awareness of child sex abuse — a horror she had endured during her own childhood. A law urging schools to educate children about sex abuse prevention, Erin’s Law, has now passed in four states. “I won’t stop until I get it passed in all 50 states,” Merryn insisted in her speech.


Vogue editor Anna Wintour saluted a fellow fashion luminary, honoree Annie Leibovitz, the creator of so many iconic photographs over the years. Jenna Lyons, the president of J. Crew, got kind words from her presenter, former supermodel Lauren Hutton. Chelsea Clinton brought up a stageful of women from across the country who had been involved in politics this year, noting that, while there is still a long way to go, progress was made in 2012.


The lifetime achievement award went to Ginsburg, 79, who made a few quips about being honored by a fashion magazine. “The judiciary is not a profession that ranks very high among the glamorously attired,” the justice said. She also noted that although she was only the second female Supreme Court justice (Sandra Day O’Connor came first), she was the first justice to be honored by Glamour.


An affectionate tribute to the late Ephron followed, with three actresses — Cynthia Nixon, and two Meryl Steep daughters, Mamie and Grace Gummer, reading from a graduation speech she had given at Wellesley College.


Actress Dunham, in her speech, touched on politics and expressed her own relief that President Barack Obama had won re-election, saying she felt it was crucial for reproductive freedom and other issues of women’s rights. “I wanted control of my womb before I really knew what my womb was,” she quipped.


After the ceremony, which was presided over by Glamour editor in chief Cindi Leive, honorees and presenters headed to a private dinner. There, Sandy volunteers mingled with the stars. One woman, Lynier Harper, had spent six nights during Sandy at the Brooklyn YMCA where she works, taking care of other people. “When I finally went back home, my house was totally destroyed,” she said. She has moved in with her sister while she seeks a new home.


A group of seven nurses came from New York University’s Langone Medical Center, which lost power during the storm. The neonatal intensive care nurses had to carry the babies down nine flights of stairs, in the dark, squeezing oxygen into their lungs, to get them to safety.


And there were the three women from Jersey City Sandy Recovery, sinking in the proximity to the so many impressive people.


“I just shook Ruth Bader Ginsburg‘s hand,” exulted one of them, Candice Osborne. “How awesome!”


Entertainment News Headlines – Yahoo! News



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Lance Armstrong Cuts Officials Ties With His Livestrong Charity


In the wake of being stripped of his seven Tour de France titles for doping, Lance Armstrong last week cut all official ties with Livestrong, the charity he founded 15 years ago while he was treated for testicular cancer.


On Nov. 4, he resigned from the organization’s board of directors; he had previously stepped down as the chairman of the board Oct. 17. He has distanced himself from the charity to try to protect it from any damage caused by his doping controversy, the new board chairman, Jeff Garvey, said in a statement.


“Lance Armstrong was instrumental in changing the way the world views people affected by cancer,” Garvey said. “His devotion to serving survivors is unparalleled, and for 15 years, he committed himself to that cause with all his heart.”


Garvey said that the Armstrong family had donated nearly $7 million to the foundation and that the organization under Armstrong had raised close to $300 million to serve cancer survivors.


Last month, the United States Anti-Doping Agency made public its evidence in its doping case against Armstrong, saying he had doped and encouraged his teammates to dope so they could help him win races. He was subsequently barred from Olympic sports for life and was stripped of all the cycling titles he won from August 1998 on.


Since then, Armstrong has spent several weeks in Hawaii, out of the public eye. On Saturday, though, he posted a photograph on Twitter showing him at home in Austin, Tex. He is lounging on a couch with his seven yellow Tour jerseys framed on the wall in the background.


In the post, he said, “Back in Austin and just layin’ around.” The photograph had more than 400,000 page views as of Monday evening, with many people posting negative comments on the page.


“Lance, you have no moral conscious and it’s obvious many of your followers don’t either,” said one person who went by the Twitter handle “irobot,” who also posted that Armstrong needed “professional help.”


A person posting under the name “Aumann” said: “An art thief enjoying all his da Vincis.”


Other people posted words of support, including many who said they still thought Armstrong was the top cyclist in history.


“TomShelton” said of Armstrong’s seven Tour titles, “You earned all 7 of them no matter what is being said about you!”


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False Posts on Facebook Undermine Its Credibility





SAN FRANCISCO — The Facebook page for Gaston Memorial Hospital, in Gastonia, N.C., offers a chicken salad recipe to encourage healthy eating, tips on avoiding injuries at Zumba class, and pictures of staff members dressed up at Halloween. Typical stuff for a hospital in a small town.




But in October, another Facebook page for the hospital popped up. This one posted denunciations of President Obama and what it derided as “Obamacare.” It swiftly gathered hundreds of followers, and the anti-Obama screeds picked up “likes.” Officials at the hospital, scrambling to get it taken down, turned to their real Facebook page for damage control. “We apologize for any confusion,” they posted on Oct. 8, “and appreciate the support of our followers.”


The fake page came down 11 days later, as mysteriously as it had come up. The hospital says it has no clue who was behind it.


Fakery is all over the Internet. Twitter, which allows pseudonyms, is rife with fake followers, and has been used to spread false rumors, as it was during Hurricane Sandy. False reviews are a constant problem on consumer Web sites.


Gaston Memorial’s experience is an object lesson in the problem of fakery on Facebook. For the world’s largest social network, it is an especially acute problem, because it calls into question its basic premise. Facebook has sought to distinguish itself as a place for real identity on the Web. As the company tells its users: “Facebook is a community where people use their real identities.” It goes on to advise: “The name you use should be your real name as it would be listed on your credit card, student ID, etc.”


Fraudulent “likes” damage the trust of advertisers, who want clicks from real people they can sell to and whom Facebook now relies on to make money. Fakery also can ruin the credibility of search results for the social search engine that Facebook says it is building.


Facebook says it has always taken the problem seriously, and recently stepped up efforts to cull fakes from the site. “It’s pretty much one of the top priorities for the company all the time,” said Joe Sullivan, who is in charge of security at Facebook.


The fakery problem on Facebook comes in many shapes. False profiles are fairly easy to create; hundreds can pop up simultaneously, sometimes with the help of robots, and often they persuade real users into friending them in a bid to spread malware. Fake Facebook friends and likes are sold on the Web like trinkets at a bazaar, directed at those who want to enhance their image. Fake coupons for meals and gadgets can appear on Facebook newsfeeds, aimed at tricking the unwitting into revealing their personal information.


Somewhat more benignly, some college students use fake names in an effort to protect their Facebook content from the eyes of future employers.


Mr. Sullivan declined to say what portion of the company’s now one billion plus users were fake. The company quantified the problem last June, in responding to an inquiry by the Securities and Exchange Commission. At that time, the company said that of its 855 million active users, 8.7 percent, or 83 million, were duplicates, false or “undesirable,” for instance, because they spread spam.


Mr. Sullivan said that since August, the company had put in place a new automated system to purge fake “likes.” The company said it has 150 to 300 staff members to weed out fraud.


Flags are raised if a user sends out hundreds of friend requests at a time, Mr. Sullivan explained, or likes hundreds of pages simultaneously, or most obvious of all, posts a link to a site that is known to contain a virus. Those suspected of being fakes are warned. Depending on what they do on the site, accounts can be suspended.


In October, Facebook announced new partnerships with antivirus companies. Facebook users can now download free or paid antivirus coverage to guard against malware.


“It’s something we have been pretty effective at all along,” Mr. Sullivan said.


Facebook’s new aggressiveness toward fake “likes” became noticeable in September, when brand pages started seeing their fan numbers dip noticeably. An average brand page, Facebook said at the time, would lose less than 1 percent of its fans.


But the thriving market for fakery makes it hard to keep up with the problem. Gaston Memorial, for instance, first detected a fake page in its name in August; three days later, it vanished. The fake page popped up again on Oct. 4, and this time filled up quickly with the loud denunciations of the Obama administration. Dallas P. Wilborn, the hospital’s public relations manager, said her office tried to leave a voice-mail message for Facebook but was disconnected; an e-mail response from the social network ruled that the fake page did not violate its terms of service. The hospital submitted more evidence, saying that the impostor was using its company logo.


Eleven days later, the hospital said, Facebook found in its favor. But by then, the local newspaper, The Gaston Gazette, had written about the matter, and the fake page had disappeared.


Facebook declined to comment on the incident, and pointed only to its general Statement of Rights and Responsibilities.


The election season seems to have increased the fakery.


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